BOUNCE RATE ANALYSIS - WHAT DOES THIS MEAN?

Bounce rate is the percentage of web site visitors who arrive at the entry page of your web site (Entry), then leave without navigating any further to your other web pages (Bounce). Envision Global Solution's - Web Traffic Statistics Analyzer will help you to analyze the effectiveness of your web site entry pages, allowing you to improve your content and make your products or services more attractive to your visitors.

ACCURATELY DETERMINE IF YOUR VISITORS GO BEYOND YOUR FIRST PAGE

The Bounce Rate sample report here indicates that the 'Today's Special' page is performing well as over 90% of the visitors who arrive through this page go deeper inside the web site. Only 8.53% leave the site without going any deeper.

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THE FIRST STEP TO TURN VISITORS INTO BROWSERS

Knowing your bounce rate is critical to the success of your online business. These are statistics that all online business owners should know about their e-businesses to improve their web site and ensure profitability.

The rate should be a part of the marketing plan as well, normally as an objective accompanied by appropriate strategies and tactics designed to reduce the rate to an acceptable level. Once the bounce rate has been reduced to a consistent acceptable level, then efforts can be concentrated against increasing the buy and/or browse rate.

BENEFITS TO KNOWING YOUR BOUNCE RATE

1. Save time and money by finding out whether you are attracting the wrong prospect to your web site.
2. Identify any inefficiency of your home page layout or design, e-merchandising techniques, copywriting, content, customer services, etc.
3. Analyze your marketing campaigns by defining unique entry pages or parameters for each campaign. Request a NO OBLIGATION - FREE 15 day trial

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