REAL-TIME CONVERSION RATIO ANALYSIS

Does your web site convert? Are your marketing efforts and expenses actually working for you? Envision Global Solutions - Web Traffic Statistics Analyzer and Conversion ratio reports are designed to help you to optimize your marketing effectiveness. With Web-Traffic-Tools Statistics you can generate several Conversion Ratio reports, such as Conversion Ratio by Referring Domains, by Search Engines, by Search Phrases, by Countries, by Entry Pages to answer the following questions:

1. How effective are my marketing campaigns?
2. Where do my paying visitors come from?
3. Which visitors subscribe to a service?
4. How effective are search engines?
5. Which search phrases drive quality visitors to my web site?
6. Campaign Management add-on allows you to track any kind of advertising campaigns including CPC search engines, affiliate programs, email campaigns, banner campaigns etc!

CAMPAIGN SUMMARY REPORT

The campaign summary report list all types of campaigns including: CPC search engine campaigns, affiliate programs, referral programs, email campaigns etc. and offers drill down options for further analysis.

CAMPAIGN ANALYSIS & CONVERSION REPORTS

Example: The above CPC Search Engine Conversion reports show the number of actions as well as the revenue each Overture search phrase has generated.

(In this sample the number of SALE actions are shown)

DETAILED ANALYSIS & BENEFITS TO CONVERSION RATE ANALYSIS

Analyze sources of customer acquisition.

See where your quality customers come from, where they entered your site or what search engines and search phrases they used.

Analyze conversion success of search engines, search phrases, referrers.

See which search phrases, search engines, referrers or landing pages generate the best conversion rate.

Track any ad campaign and campaign parameters.

Analyze, compare and optimize all types of online marketing campaigns.Visitors arriving through a campaigns are identified using URL parameter analyis or referrer analysis. (Other customization options allow you to track the affiliate ID of affiliates, different email links within an email or different banners ads within a banner campaign etc.).

Bounce rate analysis.

Bounce rate figures are calculated for each campaign and campaign parameter.

BENEFITS OF CONVERSION RATE ANALYSIS

• Optimize marketing expenditure by finding out whether you are attracting the right prospects to your site.
• Identify inefficiency of home page layout & design, e-merchandising techniques, copywriting, content, customer services, etc.
• Increase customer acquisition and sales.

Conversion rate tracking is easy to implement. The only thing you have to do is to add one line of HTML code to the 'Thank you' page at the end of the checkout process or at the end of a signup process etc.

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